VIAGGIO MEANS "JOURNEY"
Trade spending is one of a brand's largest expenses. As you grow your business, trade and every process associated with it changes rapidly.
This is the beginning of a journey. ViaggioTrade will help you where you are, and prepare you for what's around the corner.
This is the beginning of a journey. ViaggioTrade will help you where you are, and prepare you for what's around the corner.
Why an active approach to managing trade spending is important
Gross MarginGross Margin is Gross Profit / Net Sales. A 40% Gross Margin is indicative of a healthy business. Trade spending is a major component of Net Sales.
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Trade RateTrade Rate is Trade Spending / Gross Revenue. 25% is the average trade rate of a packaged goods brand at maturity. One quarter of your top-line sales is a large portion of your P&L.
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of Promotions Don't Break Even"Break even" means that you make at least the same on promotion as you would without. Research by Nielsen showed that 70% of promotions don't break even.
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How ViaggoTrade helps
Trade Marketing
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Advisory Services |
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Business analysis of account-level pricing and promotion performance and strategic advice to make your customer investments more effective. Tactical management of trade spending, deductions and distribution, pricing, and promotion initiatives.
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We'll learn about your goals, situational dynamics, pain points, processes, resources, and tools. Then we'll present an analysis of your current state, options that can help you achieve your objectives, and make a recommendation.
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