About Viaggio
Kurt Kaiser- Owner/Consultant
Hello. My name is Kurt Kaiser and I created Viaggio. In Italian, one of the translations of "viaggio" is "journey." I've spent more than 20 years learning about the journey a CPG company goes on managing trade spending.
My professional life began as a sales representative for Kimberly-Clark. I then served in successive roles in account management, sales operations, trade marketing, and sales systems management. In later years, I spent time at Nielsen and AFS Technologies focusing on Trade Promotion Management (TPM), Trade Promotion Optimization (TPO), and Revenue Management with food and beverage companies of all sizes.
Through these experiences, I have acquired knowledge about trade spending management, how it changes over the life cycle of a company, how different third-party solutions work, and when and where they fit best.
Viaggio's mission is to guide emerging brands through their journey with trade spending. I can put my knowledge to work for you to help you make the most effective use of your trade spending investment and prepare for what's next.
My professional life began as a sales representative for Kimberly-Clark. I then served in successive roles in account management, sales operations, trade marketing, and sales systems management. In later years, I spent time at Nielsen and AFS Technologies focusing on Trade Promotion Management (TPM), Trade Promotion Optimization (TPO), and Revenue Management with food and beverage companies of all sizes.
Through these experiences, I have acquired knowledge about trade spending management, how it changes over the life cycle of a company, how different third-party solutions work, and when and where they fit best.
Viaggio's mission is to guide emerging brands through their journey with trade spending. I can put my knowledge to work for you to help you make the most effective use of your trade spending investment and prepare for what's next.
+1 (847) 497-5429