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VIAGGIO
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ABOUT

About Viaggio

Kurt Kaiser- Owner/Consultant

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Hello.  My name is Kurt Kaiser and I created Viaggio.  In Italian, one of the translations of "viaggio" is "journey."  I've spent more than 20 years learning about the journey a CPG company goes on managing trade spending.

My professional life began as a sales representative for Kimberly-Clark.  I then served in successive roles in account management, sales operations, trade marketing, and sales systems management.  Later, I advised brands on pricing & promotion strategy, business process, and tools while at Nielsen, AFS Technologies, and Promomash. 

Through these experiences, I have acquired knowledge about trade spending management, how it changes over the life cycle of a company, how different third-party solutions work, and when and where they fit best.

Viaggio's mission is to guide  emerging brands through their journey with trade spending.  I can put my knowledge to work for you to help you make the most effective use of your trade spending investment and prepare for what's next.            

contact viaggio
+1 (847) 497-5429

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